The Effect of Conformity on eWOM Trust and Impulse Purchasing: The Perspective of Positive and Negative Message
碩士 === 國立雲林科技大學 === 企業管理系 === 102 === Previous literature indicates that individuals’ decision making is influenced by others. When it comes to online shopping, the online review information about products and services, the electronic word-of-month, are often considered an indicator of the quality o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gu4v8k |