The Assessment of Repurchase Intention through Antecedents of Online Astroturfing and Perceived Deceptiveness in Social Commerce

碩士 === 國立雲林科技大學 === 資訊管理系 === 102 === Repurchase intention has increasingly become an important issue in social commerce. Consumers were usually sharing their purchase experience and product reviews through online community to others before they were trying to purchase products or services which can...

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Bibliographic Details
Main Authors: Huang, Tse-Yu, 黃澤宇
Other Authors: Cheng, Jao Hong
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/53855513433423349569