The impact of social impact and self-determination on consumer purchase intention in social commerce
博士 === 國立雲林科技大學 === 資訊管理系 === 102 === This research explores how social factors affecting consumer purchase intention in social commerce. On the basis of the social impact theory and self-determination theory, this study adopted the stimulus-organism-response (S-O-R) framework widely used in environ...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94641620444031928425 |