Achieving E-commerce Competitive Advantage on Taobao

碩士 === 國立雲林科技大學 === 應用外語系 === 102 === Taobao has become the biggest e-commerce store in Asia. It is vital to shed some lights on how sellers survive in the highly competitive e-market, Taobao. Few literature have reported the strategic point of view in forming the competitive advantages. Three facto...

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Bibliographic Details
Main Authors: Lee, Heng, 李恒
Other Authors: Wei-Hwa Pan
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/98031874329825650390