The Study of Purchase Value on Network Branded Clothing-Using Means-End Chain Theory
碩士 === 元培科技大學 === 數位創新管理研究所 === 102 === This study is to investigate properties of consumers in the internet brand clothing by visiting internet brand clothing operators and to find the property through methods end chain. The results indicate that the key factors of consumers do shopping for clothin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/jz96ag |