The Studying of Different Factors that Influence the Purchase Selection Channels for Household Air-Conditioners Based on Consumer Behavior -Taking DAIKIN Air-Conditioners as an Example

碩士 === 元智大學 === 管理碩士在職專班 === 102 === ABSTRACT From 1985, domestic inverter air conditioning demand started to grow. Traditional appliances and air conditioning manufacturers or importers knew the only way to acquire the substantial market share is cultivating sales channels. Also because air condit...

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Bibliographic Details
Main Authors: Wen-Chung Lin, 林文忠
Other Authors: Wen-Yeh Huang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/xb9g6m