Operational performance and strategic implications under the multi-brand strategy－a case study of X company
碩士 === 元智大學 === 管理碩士在職專班 === 102 === Many companies hope to highlight their core value through brand management. However, operational risks of brand management are significantly higher comparing to original equipment manufacturer and original design manufacturer. Comprehensive skill on integrating b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/euspfn |