A study on the business model of a blog in the view of personal brand marketing of a blogger
碩士 === 元智大學 === 管理碩士在職專班 === 102 === Along with the development of the Internet, the word of mouth available from blogs has recently understood as a new approach to promoting a firm’s business in the marketplace. The purpose of this study was set to explore the key successful factors of a blog in ad...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/18197864928398358305 |