The moderators analysis of customer involvement to new product development performance
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 102 === The increasing complexity of business environment today has forced firms to successfully develop new products for growth and survival. Due to maintain the competitive advantage in the industry, firms realized that they need to let customer involve in new p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/zpdt7t |