A Review of Approaches to Empirical Research on the Online Opinion Leaders Identification
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 102 === While methods of researches, which have indicated that voices of opinion leaders have great impacts on consumer purchasing decisions, relied on questionnaire and observation, researching methods are no longer limited to information collection. In contrast,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/72683393912480153099 |