The Innovative Service Model in Music Industry ─ Case Study of a Record Company in Taiwan
碩士 === 元智大學 === 經營管理碩士班(服務行銷學程) === 102 === Music industry has gone for digital era since 21st century. Traditionally, Consumers bought music albums from record store. After digitalization, consumers changed their behavior to use computers to download and share digital music. In 2004, Apple Company...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/4xcyhk |