Impact of Ethical Attributes of Services on Consumer Preference
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 102 === It is generally believed that consumers will respond to ethical products with attributes that reflect moral principles such as fair trade more favorably. However, Luchs, Naylor, Irwin, and Raghunathan (2010) find that whether or not consumers prefer...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/69545696131476841064 |