The Effect of Different Types of Smartphone Endorser and Their Credibility on Consumer-Company Identification
碩士 === 真理大學 === 企業管理學系碩士班 === 103 === Observing the global market, new smart phone products are constantly entering the market, and conveying diversified product information to consumers has thus become the focus of many enterprises. Among the vast number of marketing methods, spokespersons are most...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64gjg9 |