The Effect of Electronic Word-of-Mouth on Purchase Intention of Apps
碩士 === 真理大學 === 企業管理學系碩士班 === 103 === With the advancement of technology, the smart phone market has entered a mature stage, and smart phone has become a part of our everyday life. A survey by the Market Intelligence & Consulting Institute (MIC), Institute for Information Industry on the experie...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/04739980448634288564 |