A Study of Consumer’s Color Preference: The Window Display of Different Colors and Color Preferences of Different Personality Traits to the Influences of Consumer Emotions, Perceived Values, Consumer Behavior
碩士 === 真理大學 === 企業管理學系碩士班 === 103 === The window display of a store is an important factor which influences customer decision of going into this store and making purchase. Among the various elements of window display, color can make deeply impression on customers. Thus this research focuses on discu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k9ptzk |