The relationship among Product Knowledge,Product Value, Product Loyalty and Purchase Intention of the Oats Meal Food in Taiwan

碩士 === 國立中正大學 === 企業管理研究所 === 103 === There are several reasons to arouse people’s attention to keep in good health with demand of oats product. 1. The prosperity growth 2. The conscious of health care protection 3. Aging society 4. Modern civilized disease The main purpose of this study is to eval...

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Bibliographic Details
Main Authors: Li , Chang-De, 李長德
Other Authors: Shih-Chien Chuang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/pyce73