Hedonism, Materialism, and Heuristic on Impulse Buying
碩士 === 國立中正大學 === 企業管理研究所 === 103 === Nowadays, people's demand for the material are no longer content with the basic functionality of the product requirements, but further to pursue some additional value-added products can provide in the booming economy. Economic growth has keeping promoted sp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9nbj82 |