The Impact of Brand Community Engagement on Repurchase Intention － Brand Community Identification as Mediator
碩士 === 國立中正大學 === 企業管理研究所 === 103 === This main purpose of this research is to investigate relationship between consumers' brand community engagement, brand community identification and repurchase intention in the context of smartphone cousumer generated brand communitis. Furthermore, this rese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5zb88z |