The Information Technology Service Quality and Customer Loyalty：Combine the View of Online and Offline
碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 103 === Service quality has been an issue of concern to many scholars, which from physical store to virtual network has a deeply discussion. And the past study not only confirmed service quality could affect customer satisfaction, but also customer loyalty. However,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p5tfe7 |