An Exploratory Research of Impulsive Buying Behavior in Romantic Relationship
碩士 === 國立中正大學 === 行銷管理研究所 === 103 === Impulse buying is an important part of our consuming life. The influence of social factors on impulse buying has been emphasized in the recent years. It is the decision made through a series of processes after generating an impulse. Now that the impulse is a d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18129991824581176186 |