The impact of Prior spending on additional purchase.
碩士 === 國立中正大學 === 行銷管理研究所 === 103 === When consumers have additional purchase, there are some standards to control the consumers’ purchase behavior. The current research demonstrates that category of product is important to additional purchase when more than two products use bundling pricing. But bu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88963406064026466126 |