The Impact of Calorie Label in Menu of Food on Purchase Intention.
碩士 === 國立中正大學 === 行銷管理研究所 === 103 === Nowadays, people pay attention to eat healthy. Some people will rely on calorie label to decide on purchasing products and/or to control their health. We always can see calorie label on products, but seldom appear on menu. If calorie label appear on menu, seller...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h87cqr |