TV format localization, marketing innovation, and Chinese music talent show: The case study of The Voice of China
碩士 === 國立中正大學 === 電訊傳播研究所 === 103 === As a lot of Chinese entertainment TV shows have been imported to Taiwan in recent years, The Voice of China not only gained a ratings success, but also caused a seemingly inevitable ratings decline for programs locally produced in Taiwan. The rise of Chinese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68889500102213047594 |