The Study of Athleto's endorsementsts on Advertising Effectiveness and Purchase Jntention for Health Food
碩士 === 中州科技大學 === 保健食品系 === 103 === This study aims at exploring the relationship between Athletes endorsements health food, advertising effectiveness and purchase intention. The main purpose of this study was to: (1) Investigate current situation of Athletes endorsements health food, advertising ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01795083784614511020 |