The Study of Athleto's endorsementsts on Advertising Effectiveness and Purchase Jntention for Health Food
碩士 === 中州科技大學 === 保健食品系 === 103 === This study aims at exploring the relationship between Athletes endorsements health food, advertising effectiveness and purchase intention. The main purpose of this study was to: (1) Investigate current situation of Athletes endorsements health food, advertising ef...
Main Authors: | CHU,TIEN-LAI, 朱天來 |
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Other Authors: | CHANG,YU-AN |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/01795083784614511020 |
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