The Influence of Brand Trust, Brand Association, and Sympathy on Consumer Boycott Intention
碩士 === 長庚大學 === 工商管理學系 === 103 === In recent years, consumers increasingly pay attention to their own interests. They express their dissatisfaction actively in order to force companies to make responses for their acts. Therefore, this study suggests that consumer boycott issues are worth exploring....
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73803431931706372650 |