Offensive or Defensive? Marketing Strategies on the Customer’s Relationship Quality in Chain Convenience Stores in Taiwan
碩士 === 長庚大學 === 工商管理學系 === 103 === Since the first 7-ELEVEN in Taiwan opened in 1980, the new era of retail channel has been launched. After 33-year rapid development, transnational and local brands have participated in one after another. At present, there are over 10,756 chain convenience stores ar...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22uew7 |