On the Business Operations of Small Appliance Dealers Using On-line/Off-line Integrated Mechanism

碩士 === 長庚大學 === 商管專業學院碩士學位學程在職專班經營管理組 === 103 === Because of the prosperity of the Internet, online shopping has grown so fast. Besides, Business to Business (B2B) Business to Consumer (B2C) and Consumer to Consumer (C2C), a new type of consumption pattern, Online to Offline (O2O), has emerged. This...

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Bibliographic Details
Main Authors: Chien Wei Lin, 林健瑋
Other Authors: S. M. Guu
Format: Others
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/08263747186216478101