The Moderator Effect of Face Concerns on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention
碩士 === 長庚大學 === 商管專業學院 === 103 === For the past few years, Corporate Social Responsibility (CSR) becomes more and more important. Nevertheless, the influence of CSR on purchase intention is not as strong as we expect. Relevant research indicated that consumer purchase intention was also affected by...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87508655069756548805 |