The consumer behavior of crazy fans of Hello Kitty
碩士 === 中華科技大學 === 經營管理研究所 === 103 === The influence of Hello Kitty was significant, even over the world, captured the hearts of a lot of crazy fans were snapped up .Crazy fans to participate in events and exhibitions, just for stay happy memories with Kitty, and keen buying Kitty related merchandise...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83s437 |