The Influence of Experiential Marketing on Revisit Intentions: The Mediating Role of Experiential Value
碩士 === 中華科技大學 === 航空運輸研究所在職專班 === 103 === With the time changing and leisure awareness rising, the consumption experience becomes more important to the consumer at the same time. Compared with the traditional marketing emphasizing on the areas of product performance and price, the experiential marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5df8zj |