The Relationship among the Consumer’s Involvement, Perceived Value and Purchase Intention in Souvenir— A Case Study of Beipu Grind Tea
碩士 === 中華科技大學 === 航空運輸研究所在職專班 === 103 === Souvenirs, usually used as the objects to sustain social relations between people and contribute to social cohesion since the old times. As time goes by, the advanced information techonolgy and logistics systems facilitate rapid changes in people’s consu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/za3fwy |