Research of Food Safety Control, Brand Image, and Value Perception to Consumer’s Purchase Intention - Take the Health Food Antrodia of Young Power Biotech as an Example
碩士 === 中華大學 === 行政管理學系碩士班 === 103 === The purpose of this research is to understand the influence of food safety control, brand image, value perception, and product effect of health food antrodia of Young Power Biotech to the customer’s purchase intention. After the literature review, it designed th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/utb94t |