An Influence Study of Convenience Store’s Point Collection Strategy toward Elementary School Students’ Consumption Behaviors — A Case of Taichung Dajia Area
碩士 === 中華大學 === 企業管理學系碩士班 === 103 === This study uses questionnaire to investigate the students’ consumption behaviors as they face the point collection with exchanging free gifts strategy. The targeted students are from the elementary schools at Tachia area in Taichung City. The study finds that th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9ev45c |