A Study of Masstige Apparel Industry on Consumers’ Perceived Value
碩士 === 中華大學 === 企業管理學系碩士班 === 103 === Affordable and high-quality has become the industry trend in the clothing business, and highlighting the consumer’s perceived value has become the key factor of business competition in the Taiwan market. The main factors from consumer’s physical and psychologica...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71626240536244083114 |