Investigating the Antecedents and Consequences of Initiate Group-Buying Behavior
碩士 === 中華大學 === 企業管理學系碩士班 === 103 === This study presents a conceptual model of how extraversion, self-efficacy, altruism, perceived entertainment and transaction enjoyment enhance the group buying behavior, thereby increasing the achievement, relationship continuity and group cohesion. The SEM was...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k76hs4 |