Effect of Convenience Stores’ Promotional Activities on the Consumer Behariour of Senior Elementary School Children-An Example of One Elementary School in New Taipei City
碩士 === 中華大學 === 運輸科技與物流管理學系碩士班 === 103 === The purpose of this study aims to investigate the effect of convenience stores’ promotional activities on the consumer behavior of elementary school children. We explore the effect by different backgrounds of children and two determining factors, intrinsic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8w2ykb |