Consumer evaluations of sponsorship benefit for The 2014 Taipei Hakka Yimin Festival
碩士 === 致理技術學院 === 企業管理系服務業經營管理碩士班(含碩士在職專班) === 103 === Due to the blooming in Haka cultural business recently, companies are more willing to sponsor Haka events. For those companies, the purpose of sponsoring Haka events is to transfer the passion of the consumers from those events to the cooperatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36761864310936884394 |