The Effects of Corporate Image and Word-of-Mouth on Organizational Attractiveness In Hotel Industry
碩士 === 致理技術學院 === 企業管理系服務業經營管理碩士班(含碩士在職專班) === 103 === The aim of this thesis is to investigate the impact level of corporate image and word-of-mouth on organizational attractiveness in the hotel industry. In the era of knowledge-based economy, staff is one of the most important corporate assets. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17050087828682110242 |