A Study of Willingness to Pay for Green Mark
碩士 === 長榮大學 === 企業管理學系碩士班 === 103 === Recently, the consumers are paying more attention to a product’s impact on the environment. The Green Mark can mitigate information asymmetry between producers and consumers over the environmental attributes of products. Thus, it is worth exploring that whether...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/19557417052080453754 |