Assessment of the Effects of Marketing Programs on Financial Performance with Company' s Published Data – An Example of E.SUN FHC
碩士 === 長榮大學 === 企業管理學系碩士班 === 104 === Strategic planning has been set up often after detailed evaluation of both external environment and internal factors of a firm. The purpose of this research is to assess the effects of marketing programs deployed from company’s strategic planning on economic per...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/srdc62 |