A Study of the Relationship among Service Quality, Customer Satisfaction and Customer Loyalty: Taking Restaurants in Meiling Scenic Area as Example
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 103 === This study aims at exploring the relationship among service quality, customer satisfaction and customer loyalty in Meiling scenic area, examining the mediating effect of customer satisfaction. This study adopts documentary analysis and questionnaire surve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7kf8uf |