Effects of brand knowledge and experience marketing on customer satisfaction and repurchase intention for women 's underwear ─ A Case Study of Taiwan National Chengchi University female students
碩士 === 中國科技大學 === 企業管理系 === 103 === Women's underwear market is rapidly growing, as consumers continue to enhance the awareness of women, women increasingly focusing on brand, aesthetics and comfort of underwear, improve the basic needs of underwear to psychological satisfaction. Underwear ind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h88n95 |