A Study on The exploration of Promoting the Service Qualities based on the KANO and IPA Models for Taiwan's Market Leading Smartphone Manufacturers—Samsung,HTC,Apple,Sony,Xiaomi,ASUS
碩士 === 中國科技大學 === 企業管理系 === 103 === This study employed the Kano model and IPA for investigating the service marketing mix and 7Ps (product, price, place, promotion, personnel, process, and physical evidence) of smartphones. A questionnaire survey was adopted for conducting the research. The Quality...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hh6b6f |