The Formulation of Marketing Strategy in Insurance Brokerage Agencies: The Case of "A" Brokerage Agency
碩士 === 正修科技大學 === 金融管理研究所 === 103 === Abstract The demand for insurance products rose recently, and consumers shifted their focus from price to insurance policy and quality of service. From consumers’ perspective, insurance broker offer a variety of contracts and are more diversified in terms of mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y74c3b |