The study of competitive strategies for Bank mortgage business-- A Case Study for First Commercial Bank

碩士 === 正修科技大學 === 經營管理研究所 === 103 === Due to financial liberalization and internationalization of situation, makes bank products more diversification and competition; are because so Taiwan of banking more faced with severe of environment, in excessive competition of market (over banking) in the, pro...

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Bibliographic Details
Main Authors: Chen ping rong, 陳品蓉
Other Authors: Tai, Chih Tsung
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/zc63vq