The study of competitive strategies for Bank mortgage business-- A Case Study for First Commercial Bank

• Main Authors: Chen ping rong, 陳品蓉
• Other Authors: Tai, Chih Tsung
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/zc63vq

碩士 === 正修科技大學 === 經營管理研究所 === 103 === Due to financial liberalization and internationalization of situation, makes bank products more diversification and competition; are because so Taiwan of banking more faced with severe of environment, in excessive competition of market (over banking) in the, produced has card debt, and secondary mortgage and global financial storm, and in compression of Lee poor and the changes of regulations and financial policy, banking who face of no longer is a stable of market structure. In the mortgage business is a national consumer finance business, the highest proportion of single and the maximum amount of loans ' main products. Banks have invested in the real environment where capital is rampant snatch home loan market to stabilize long-term yields. However faced with changes in the larger environment, banks will not be able to stay in a rut, and should take advantage of opportunities presented by the new century, adjusting business strategies. This study is hoping that the case study method and SWOT analysis method, according to case banks and its competition in the industry, practical analysis and concept summed up the mortgage industry to understand Taiwan's housing loan business environment changes, and submit its conclusions and recommendations.