The Exploratory Study of the Relationship among Brand Story Constituent Elements, Consumer Preference and Purchase Intention
碩士 === 正修科技大學 === 經營管理研究所 === 103 === The purchasing behavior of the consumers is ever changing and the selection before a prospective buyer is something marketers needed to focus is this highly dynamic environment.Therefore, brand development through its brand story is an effective tool is rooting...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70511840465613441715 |