A Study of the Servitization in Manufacturing Industry Strategy – The Case of Ceramics
碩士 === 中原大學 === 企業管理研究所 === 103 === The concept of servitization is usually traced back to the work of Vandermerwe and Rada (1988), and interpreted as "The change of manufacturing enterprises from merely providing goods or additional goods and services towards providing service package". I...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59xcxe |