An Economic Analysis of the Marketing Segmentation and Marketing Positioning Strategy in Taiwan Tourist Hotel Industry

碩士 === 中原大學 === 企業管理研究所 === 103 === An Economic Analysis of the Marketing Segmentation and Marketing Positioning Strategy in Taiwan Tourist Hotel Industry Abstract One of the parties to the transaction who has information more than the another one, it will produce the information asymmetry, and acco...

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Bibliographic Details
Main Authors: Tzu-Yuan Chung, 鍾子淵
Other Authors: CHIH-NING CHU
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/95545093164848220675